Instagram for hairstylists and extension artists.
You do not need a salon with twelve chairs to hand this off. Storm runs feeds for independent stylists, colorists, extension artists and suite renters on the same plan a full floor gets. Blonding, balayage, grey blending, curly cuts, extensions, men’s cuts: if it is your work, it is our content. You shoot between clients. We do the rest.
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The work is good. The feed is three weeks behind.
Every stylist we talk to says a version of the same thing. There are forty photos from Tuesday still on the phone. That balayage came out perfect and nobody outside the chair has seen it. The caption gets typed at eleven at night, or it does not get typed.
None of that is a discipline problem. Posting well is a second job, and you already have a full one. So the feed goes quiet in exactly the weeks the book has gaps, which is the opposite of what you need.
Blonding, grey blending, curls, extensions, cuts.
Every service books on something different, and the feed has to know what. This is the version of the shot list we send for the work our stylists do most.
Blonding and balayage
The tone is the sell. Daylight, the before beside the after, and a caption that says what it took to get there and how long it holds.
Lived-in color
The promise is fewer visits. The caption says so, because the client who hates the chair every six weeks is the one who books it.
Grey blending and color correction
The client is often nervous about being seen. The post is the finish and the face, and never the before without her yes.
Curly cuts
Curls read on video, not in stills. The shake at the end is the post, and the caption says how it was cut.
Extensions
The change takes hours and the consult arrives in the DMs. It sells differently enough that we wrote a whole page on it.
Men’s cuts and beards
The turn at the end sells a fade the way it sells an install. Ten seconds, phone at eye level, nothing else in the frame.
Renting a suite means the marketing is yours too.
In a salon you can ride the salon’s feed. In a suite there is no salon feed, no front desk taking calls, and no one else posting. The room is yours and so is every part of filling it.
That is the version of this job we see most often. Storm runs social media for salon suite renters on the same plan a full floor gets, because the work of planning a month, writing captions and cutting video does not get smaller when the business does.
Deciding whether it is time yet? Read should you outsource your social media, written for booth and suite renters first.
Everything except holding the phone.
What to shoot
A plan for the month that tells you what to capture, so you are not guessing between clients.
The captions
Written to sound like you. Not a template, not a wall of stock hashtags.
The edit
We cut the vertical video that reaches people who do not follow you yet.
The posting
Published on a real schedule under your own handle, so the feed never goes dark.
The replies
We watch the comments and messages, and hand you the ones that are trying to book.
The read
A plain monthly note on what grew and what we are changing.
Artists who already handed it over.
★★★★★So happy to have it off my plate. I can always come to her when I want something changed.Jessica Sibiglia, Hair by Jessie Lu
★★★★★Do yourself a big favor. Let Storm take the social media nightmare off your plate, and thank me later.Alisa Pose, Let Your Hair Down
Paying someone to run your Instagram.
Can I hire someone to run my Instagram if I am a single stylist, not a salon owner?+
Yes. Storm runs feeds for individual stylists and suite renters, not only for salons with a floor of chairs. The plan is the same one a larger salon gets. You send us what you shoot between clients, we write the captions in your voice, and we post under your own handle.
I rent a booth. Is my Instagram worth paying someone to run?+
It depends on whether your book is full. If you are turning people away, it is not. If you have gaps, your Instagram is the thing a new client checks before they message you, and a quiet feed reads as a quiet chair. That is the case where paying someone to keep it alive pays for itself.
Who does social media management for a salon suite?+
Storm does. A suite is a business with no salon feed behind it, so the owner carries the whole marketing job herself. We run it the same way we run a multi chair floor: we plan the month, tell you what to shoot between clients, write the captions in your voice, cut the video and post under your own handle.
I rent a salon suite rather than a chair. Is this built for me?+
Yes, and it is the most common version of this we run. Suite renters have the same problem a salon owner has and less help with it. Nothing about the plan changes, and the account stays in your name either way.
Do you work with hair extension artists?+
Yes. Extensions are one of the strongest things we run, because extension work is the easiest beauty service to sell on video and the hardest to shoot well. Storm already runs an extensions brand, and the same content plan works whether you install out of a suite on your own or out of a full salon.
Why is extension content different from normal salon content?+
Because the sell is the change, and the change takes hours. A single photo of a finished install undersells it. What books extension clients is the before, the process, and the turn at the end, cut so it reads in the first two seconds. That is a shooting plan, not a filter, and it is the part we take off you.
What does it cost to have someone run my Instagram?+
We quote it on the call, once we have looked at your account. The plan is 15 posts a month, month to month, with no contract and no termination fee, and it is the same service a salon gets. So it is not the cheapest thing next to a scheduling app or an hourly freelancer. It is the one where the whole job stops being yours. Websites are quoted on the call too.
Do you take over my account, or do I lose control of it?+
You keep everything. The account stays in your name, the logins stay yours, and every post is published under your own handle. If we stop working together you walk away with the account and all the content in it.
What do I actually have to do?+
Shoot. We tell you what to capture and when, and it comes off your phone between clients. You do not write captions, pick hashtags, edit video, or decide what day anything goes out.
Do you post the work or the person?+
Both, and the split matters. In the feeds we run, posts about the people behind the chair reliably beat posts pushing product. The hair is what makes someone stop scrolling. The stylist is what makes them book.
I am an independent colorist. I do blonding and balayage, not extensions. Is this for me?+
Yes. Most of the stylists we run do color, and the plan is the same: a shot list for the chair, captions in your voice, the edit, the posting and the replies. The extension page exists because that work sells differently, not because it is the only work we run.
I specialize in grey blending. Can you sell that without embarrassing my clients?+
That is the whole craft of it. Nobody posts a before without the client’s yes, and the post is the finish and the confidence, not the age. Grey blending is the service almost nobody shows well, which is exactly why a feed that does gets the DMs.
I do curly cuts and lived-in color from a booth. Do you run booth renters?+
Yes. Booth and suite renters are the most common version of this we run, and curly work is some of the best content there is, because the result moves. The plan is the one a full salon gets, 15 posts a month, month to month.
Instagram is one piece. Here is the rest.
Send us your Instagram.
We will go through it the way we would if we ran it, and tell you what is working, what we would change, and what we would post first. Yours to keep, whether you hire us or not.
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